GameStop Marketplace

NFT Marketplace on Loopring and Immutable X

Overview

In April 2021, GameStop launched its blockchain initiative with the goal building an NFT Marketplace. As the founding designer, I was responsible for designing the UX for onboarding creators and collectors.

The marketplace is currently live https://nft.gamestop.com/. As an added bonus, I was able to use my 3D skills to create the first NFT on the platform when it was released.

Role

Product Designer - UX/UI

Timeline

April 2021- Present

Outcome

Partnership deals ($100 million imx token) and more volume than any other layer 2 marketplace at that time.

Key Feature Highlights:

- Segmentation of flows for wallet and non-wallet users, with redirection to the GameStop wallet for new users

- Prompts for layer 2 account activation before purchase

- Intuitive collection page with easy search and filtering

- Responsive UI closely integrated with the GameStop wallet