My Persona

Creators build an audience on the big platforms and still have no simple way to get paid for a post.

Black Halo Lab's answer was niches. Not one shared feed, but communities a creator and their fans join together, with the money attached to the post instead of parked behind a separate storefront. I ran the requirements sessions and took the gaps back to them until the answers held. That became the PRD: who signs up, what gates payment, and what a brand sees on a profile.

Payments were the open question. The product needed proof that a creator is a real person, a way to take money from fans, and a way to pay creators out. I recommended Stripe: one integration covers all three. The alternative was three vendors, reconciled by hand.

Design came first, then the build. I split the PRD into epics, then wrote a phased implementation plan for each with its checks written in. I ran those through Claude Code. Nothing shipped without a Playwright pass and a clean build.

Stripe Identity runs an ID and liveness check, and it gates posting as well as getting paid. Stripe Connect handles the payouts. A moderation pass clears every post, comment, and image before it publishes, not after someone reports it. The policy it enforces is safe-for-work, which is what makes brand campaigns possible.